SONAMIA & BKT: A Historic Partnership Serving Professionals
In 1998, SONAMIA chose to commit to working alongside BKT.
What was a strategic decision at the time has since become a long-standing partnership.
For 28 years, we have supported the development of the brand in France as its official distributor. This longevity reflects a relationship built over time, based on mutual trust and a shared vision of the market.
1998: The Beginning of a Shared Journey
At the end of the 1990s, the market for specialized tires was evolving rapidly. SONAMIA made the decision to support BKT in its development, convinced of the brand’s potential and its ability to meet the expectations of professionals.
Year after year, the collaboration has grown stronger, product ranges have expanded, and BKT’s presence in the French market has developed with the support of SONAMIA’s teams.
A Multi-Market Coverage
Today, SONAMIA distributes BKT tires across a wide range of sectors:
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Agriculture
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Forestry
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Construction
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Civil engineering
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Material handling
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Green spaces and leisure
This diversity reflects the brand’s ability to innovate and adapt, as well as our commitment to providing relevant solutions for all our professional customers.
Working Close to the Needs of the Field
Over the years, the relationship between SONAMIA and BKT has also been reflected in close collaboration on the development of certain products. Being in daily contact with users allows our teams to identify specific market needs and understand the expectations of professionals.
In this spirit, SONAMIA has worked with BKT on the launch of certain tires, such as the BKT Portmax PM 93. This development followed the identification of a specific demand from our customers in the field.
This approach highlights one of the key strengths of our partnership: bringing market feedback directly to the manufacturer in order to contribute to the development of solutions that truly meet professional needs.
A Relationship Built Over Time
Twenty-eight years of collaboration represent much more than a commercial partnership. It is a relationship that has been built over time, through market developments, economic cycles and transformations within the sector.
Over the decades, SONAMIA has supported the growth of BKT while strengthening its role as an expert and trusted partner for professionals across France.
Moving Forward Together
Even today, this collaboration remains dynamic. It is based on a deep understanding of the markets, close coordination between teams, and a shared ambition: to provide solutions adapted to real working conditions in the field.
Since 1998, one thing has never changed: the desire to build for the long term.
And it is this shared vision that continues to move SONAMIA and BKT forward—together.